Southern California Program

American Red Cross Los Angeles Region

Civic and Community
Los Angeles, CA
June 2017

PrepareLA 2.0 is a four-year campaign implemented by the Red Cross Los Angeles Region that began in 2015 to build greater community resilience.  The campaign is grounded in individual, household and community based preparedness.  It revolves around the development of community-led coalitions in some of the most vulnerable communities in the region.  Data on poverty, population density, age of the housing stock, earthquake hazards and the potential for loss of property and life were analyzed to identify 15 communities throughout Los Angeles County whose residents are the most vulnerable to disaster.  In the first two years of the initiative, the Red Cross supported the development of leadership coalitions in ten of these communities that have developed and are implementing customized resiliency plans.  Over the next two years, Red Cross staff will support new coalitions in five additional communities, working alongside residents, leaders and partner organizations to plan and build their capacity to respond to a disaster – from a house fire to an earthquake – and recover.  A W. M. Keck Foundation grant will support the Red Cross’ efforts in two of these communities, South Los Angeles and Wilmington.  In these communities, at least 8,000 residents and 500 youth will participate in preparedness education classes, 1,600 home smoke alarms will be installed and 6,000 individuals will be involved in creating a household evacuation and preparedness plan.

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